Texas Tech is the clear favorite to win the Big 12 in 2026 with +100 odds at DraftKings Sportsbook. The Red Raiders, who won their first conference title last season with a $25 million-plus investment in NIL, have invested even more this year, boasting the most expensive roster in the Big 12.
Despite uncertainty at quarterback after Brendan Sorsby's departure due to sports gambling violations, Texas Tech returns 23 starters and has the No. 6 transfer portal class. BYU sits as the second choice at +550 after going 12-2 in 2025, with both losses coming against the Red Raiders. saltysenoritaaz.org
